ashley: i am ashley webster in for liz claman. we start the last hour of trading with the dow losing steam. let's take a look at some good news economy released. institute for non manufacturing index rose 5 to 55.1 in september. that is up from last month. any reading above 50 signals activity is expanding. on the jobs front private sector payrolls increased by 162,000 last month according to the payroll processing firm adp. that is higher than expected. positive news boosting stocks, the dow losing steam. volume below average even by recent standards. hewlett-packard the biggest drag on the dow hitting its lowest level in ten years after the company issued a very bleak forecast for the 2013 period due to a decrease in technology

spending worldwide. oil falling well below 9500 in terms of slowing demand. the impact of china and drop in oil prices making the energy sector the worst performing sector today. oil settling down by $3.75. i am here filling in for liz claman because liz claman is in cleveland, of ohio. her old stomping ground as part of the open for business series and liz will talk to business leaders to find out how the city turned itself around. we want to know. give us a preview. liz: is part of our fox business series open for business. how could cleveland not be? this is the place. i just landed and got to the ritz hotel and saw jimmy page in the elevator. i am kidding but this is the home of rock-and-roll. it is where the term rock-and-roll was coined but also where the traffic light was invented and the alkaline battery and a gas mask and electric light system.

so much industry began here and so much is happening here. wait till you see what we are going to do the next two days. starting tomorrow through friday cleveland opened for business. we have got everybody in coming including we like to say he is a little bit country rock and roll. the tennessee billionaire in his first live interview he is giving as the new cleveland browns owner. can a guy with the tennessee spirit term the bad news bears' team around. we will talk about management and what to do about the coach and the president and i talked to the driver who said he started greeting fans during the games, and the most passionate people. governor john k. sec who took over as governor and unemployment was 9% at the height of the financial crisis. today 7.2%.

today is fourth. how does he keep the picture improving? the term rock-and-roll hall of fame created here. we will be live all day tomorrow at the rock-and-roll hall of fame. the ceo on the unbelievable economic impact. $100 million come through the rock hall of fame. one of the top tourist attractions in the united states. we have a big surprise announcement from the rock hall of fame tomorrow. don't miss that. on friday the ceo on real-estate. we have got the warren buffett focus who turned his investment on cleveland. a rare interview with the chairman, president and ceo who does not do a lot of interviews. he started in in 1973 as a student employee and he has risen to be the ceo.

that is the great american great cleveland story. we have mayor frank jackson and president mark shapiro, this is a great story in cleveland. ashley: got to let you get back to jimmy page. liz claman in cleveland, ohio. we look forward to all of her great interviews and how to turn that job creation around. we would love to know how they did that. let's get to the floor show with traders at the stock exchange and the cme group and nynex. let's go to the stock exchange. we got some decent private jobs numbers but this market totally ran out of steam. >> the jobs numbers locked up 50 points but we should keep in mind the jobs number gets adjusted by 50,000 or 60,000 and nobody knows which way so friday

will be bigger. it was 1350 in the future which presented resistance and lack of anybody wanting to buy. people are taking it off the table. no real conviction on either side. stuart: i heard you talking to sandra in the last hour about the election. does that reflect what is going on in china because the economic news has been somewhat mixed but it has been more encouraging. >> it is but the markets show you. we backed off after two data points set the tone and the tone is the bottom line is qe 2 is the last quiver in the last hour and needs to deliver. china's demand is waning and it will continue to drive commodity like oil and we have seen steel struggling for the better part

of the year. and corn and wheat and all those commodities continue to trade and that is will we are watching. the big focus on the floor friday. ashley: good points at the nynex. oil is down and a big drop today. how far does it go? how much lower can it go? >> from the technical and fundamental standpoint, we reached where the objective is. major support of $87 and we expect more of a bounce here. this is a market that failed on several occasions at the $94 level. we broke through $91. this is where it is supposed to be. had no chance but getting here so inventory reports for the last couple weeks have been very

neutral. it is not bearish. they had to come down here. here is where the market will get tricky. you will probably get a trade up to the $91 level. that is where the market has to begin to get sold but this is where we are going to go. not going much lower quickly. it has to -- you have to a absorb these numbers because the market doesn't go in a straight line. ashley: thank you for joining us for the floor show. the dow is still up 7 points. my next guest says even though the market is up 15%, still plenty of room to run. the chief investment officer is spending the last hour of trading with us on fox business in an exclusive interview. much more room to run. how far could we run? >> may be another 5% or 7%.

a few factors behind this market. they're very accommodative so they are throwing -- ashley: what level of talking about? >> 1500 plus. ashley: a bad job number friday. what does that do? >> it is short-term noise. the big question is where our earnings going? i don't see major widespread pressure on earnings. >> they could disappoint even more. >> that is down to individual companies and you find the individual companies you want to be in. let's talk about oracle. they report better numbers and had very good reception. h p, with a disappointed? they got hit hard. it is that have and have-nots. ashley: you were here aug. 20 first and recommended out the. let's look at what it is doing. up nicely indeed.

you still like this stock? >> when i talked about this last year, it was really how it was going to expand globally. a couple more products have come out getting positive results. it really extends and expands the portfolio beyond one product. ashley: so much money on the sidelines for the private equity of $1 trillion. businesses are keeping the power draw because there's so much uncertainty. i ask this in an earlier show. when does the dam break. when will we get the inflow of money into equities? >> when people realize they could lose money in bonds which is going to happen over the next two or three years. people will say this is not as safe and asset class as i thought. and equities can truly grow. ashley: we will see when that happens. you will be with us for the hour. stick around.

we are just hours away from the first presidential debate. fox business's peter barnes has up for review. so much riding on this for the romney camp. >> that is right. the new wall street journal poll shows a statistical dead heat. president obama leading mitt romney 49-46 within a three point margin of error. both of the debaters will be coming this afternoon. one of them may be there already but both will be here to do their standard walk through. they will get up on the stage and stand at the podium and check the lighting and placement of shares and cameras and everything they need to do and that is not a non important thing. i was reading up on some past debates here. in president reagan's debate

with vice president mondale one of his aides came out during the walk-through and noticed that the lighting and president reagan was not very good. it highlighted his sunken eyes believe it or not so the aid ended out figuring out there was a reflection of of the podium under president reagan's eyes. so he put out a cab to block the light and said that made a critical difference on how well president reagan looked. part of the procedure is for the candidates to get comfortable and get the feel of the podium and the platform and the debate all. ashley: little things can make a big difference. all the way back to richard nixon's wedding in the kennedy debate. peter barnes. thank you so much. neil cavuto will be leading coverage from denver on fox business at 8:00 eastern. a host of guests including

former debt commission co-chair alan simpson, former alaska governor sarah palin peterson thome tivo co-founder bernie markus and martin o'malley, chairman of the democratic governors' association. join us at 8:00 p.m. for neil's coverage. the closing bell will ring in 49 minutes. general electric invested $20 million in project fraud. the company pre built energy-efficient structures. we will talk to the ceo of project fraud about how she is building her way to the top and why she thinks her company could be the next apple.

stuart: netflix is the power mover of the hour with shares jumping 9%. let's look at this charge up to $61.69, $5 for the day.

citigroup reiterating its buy rating on this company noting this is the first time since last summer that customer satisfaction has started to improve. netflix struggles since hiking prices and trying to split its dvd service but looking good up now 9%. nice move for netflix. with a look at what else is moving markets let's go to nicole petallides at the stock exchange and sandra smith at the cme. let's start with a market that is lost steam and is struggling to stay above the water mark. >> the dow is up one point. energy is a group that we follow closely. oil is below $90 a barrel at $87.86. the energy sector and stocks with and are the worst performing sector. you can see some names to the downside. i am talking with mark newton who was talking about the fact

that the pullback in energy is serious technically and trending lower since mid september and energy in the near-term looked like it would underperform before it stabilizes. not great news when you look at the sector. some names seem more attractive than others but we are watching and andy and is pulling back and there's that inverse relationship as oil pools back. the transports do well. airlines have been taking off no pun intended. ashley: we still laugh. let's go to sandra at the cme to talk about oil. you are talking to gerald levy in the previous hour. interesting how far oil can go. analysts are saying the price where we are right now. >> some predict we could see it fall farther from here. there are all sorts of things that could coming to play. the election or the global economy we are seeing weakness

in europe and china way in on energy prices and the fact that we're seeing productions at 15-year-old highs bringing down these prices and if you look at the commodity laggers today. and after hours trading, below $80 a barrel and natural gas prices cool down as well. that is the first sell-off in natural gas in ten days. a lot of optimism as it was coming of a decade lows. and gasoline down as well as heating oil taking a hit. warburg than normal temperatures in the midwest weighing on natural gas as well. only one commodity in the green and that was gold. was down yesterday. this is surely a sign that investors ought looking for a hedge against inflation or what could be a spike in inflation after the fed's latest stimulus measures of gold was not a huge gain will get a price bump but a

lot of that also the sell-off we saw across the commodities complex is the result of a stronger u.s. dollar which we had at play as well so energy prices i tory as far as commodity prices and continued to be in the evening session. ashley: ge invested $22 million in a company last year that hopes to become the apple of the prefabricated building industry. how they plan to build their way to the top? joining us in a fox business exclusive, project fraud ceo, and in 2006, what exactly does project fraud stand for? >> stands for the new way of building. we provide components for commercial construction. the result is highly functional energy efficient buildings that the superfast.

ashley: you were at bp for 20 years. what made you jump out of that and say i want to build containers? >> for us it was we build permanent buildings. they are not containers. they stand a test of time and are esthetically beautiful. they have a wonderful experience for 20 years understanding the energy supply chain working on renewables and it felt right to apply it to the environment which contributes 40% of emissions. ashley: how has it gone since early days? >> it has been a great lesson to join a startup company. we have gone the successful fund-raisers and to do it in a tough economic environment helped prove we need to be resilience and continually get the cost down and get buildings up faster and drive up that as that. is exciting to see large health-care companies and others adopting it. ashley: what is the average cost

of the buildings? >> hard to say. education costs different from medical facilities but the key thing is right now the traditional construction project only 20% of what gets put into the final building price point why is material. 40% is a risk and overhead. we want to reverse that equation. we are more like boeing. quality manufacturing and the attitude is if bowling can assemble a 737 in a matter of days why does it take 24 months to get health care clinic? ashley: how these structures come? i they and flat pack can you put it together? >> precisely. they're so important to us because that construction mean that is affordable to ship and we are not shipping boxes of air and we put panels up. imagine a high end building. it goes up quickly but we don't have to sacrifice on column free space for ceilings or daylight or air quality.

it is that component approach that allows us to put something out that looks high end like it is the architecture. ashley: anyone else coming into the fold? >> largest health-care providers out there buying the buildings and the race for distributed health care and affordable health care is for us to ride the wave of health care reform and help them deliver them faster is great but we work with great manufacturing partners because -- [talking over each other] >> to use those manufacturing techniques and bring as construction. ashley: how many people with the company? >> 35 and growing. it is exciting. we have moved to the start of stage and now we are in the scaling stage we are constantly looking for the best athletes. it is bringing architecture and construction disciplines but also product designers and

manufacturing experts. ashley: best of luck. and flexible response to ongoing growth. i love it. the ceo of fraud. thank you for being here. for the closing bell it is going to ring in 56 minutes. how do you turn market volatility into money? there are plenty of ways. he will tell us all about it after the break.

ashley: here is your market check. the markets will close in half

an hour but the dow and s&p and nasdaq basically flat. the dow up 10 points. the adp employment survey shows more jobs than expected were added in september bought last month's numbers were revised downward. look at the shares of employment web site company's. shares of linkedin doing fine and monster worldwide moving hire. those stocks moving higher in what has been a pretty flat day. sec officials continuing their sweep of brokerages following the implosion of night capital. concerns are growing over trading firms lacking basic tools to prevent another catastrophe. charlie gasparino has the latest on this and joins us. charlie: we should get out why this is a big story. a pretty investing survey named the top three or four things investors are worrying about and why they are pulling money out of stocks. the dow is up big time. small investors are not in this

market. they put their money in bonds and gold. they talk about market implosions. /crash and night capital blowing up and a comput fat finger. they're doing a high in sweep of the brokerages and here is what they are finding out. they are worried firms don't have safeguards. basic safeguards to prevent a massive screwup with a combination of human error and firms that have these firewalls or they are at least not adequate enough. at night capital, it is some sort of combination of technology not having the technology that would catch it but huge human error. this is a story that is not

going away and one reason why is the sec investigation. tom choice, ceo of night capital still at the helm even though he was supposed to be watching and making sure they were compliant with market access which is the rule that says we have tripwires and all this stuff in place that just in case this growth occurs we catch it with in the first five minute. not 25 minutes which happened here and lately the implosions of the firm and needed a bailout so that is where we are. where debt i come up with this? who knows. there is speculation they want to get it done soon. the sec is always later than sooner. ashley: the problem seems to me the concern comes from they only discovered the problem after the event. charlie: true of all regulation. i will say this. when you bleed market access, dodd-frank -- i read not the

whole thing -- i would be dead by now -- if you read parts of dodd-frank you see where the volcker rule -- the financial crisis and proprietary trading was an issue but it was a major issue in the financial crisis. market access sounds pretty much like it is common sense. it is about firms if they want access to the market they have to show that they know what they are doing with technology. they can't do errant trades and have something that occurred -- remember when procter and gamble -- [talking over each other] charlie: that was some screwup. some guy trading whenever he was trading in the midwest. the commodities exchanges. that cascaded through the market. you can't really have that. the sec -- on pretty firm ground as far as regulation. ashley: this means more regulation down the pike?

charlie: who knows? we were talking about this. people -- not day trading but one of these firms that trade fast and loose and fast and furious but fast and furious -- they wanted more regulation. i don't think so. those types of firms that do that, that type of trading, they want existing regulations to be enforced by market access. ashley: good point. interesting. we will find out if the sec comes up with it when they finish. the closing bell ringing in 26 minutes. coming up, john hyler has $60 billion worth of investment advice for you including y. now is the best time to be fully invested in the market. go on and jump in. that is next.

you see us, at the start of the day. on the company phone list that's a few names longer. you see us bank on busier highways. on once empty fields. everyday you see all the ways all of us at us bank

are helping grow our economy. lending more so companies and communities can expand, grow stronger and get back to work. everyday you see all of us serving you, around the country, around the corner. us bank. robert: i am robert gray with your fox business brief. stocks losing momentum despite monthly reports on the u.s. economy. that news overshadowed by a disappointing forecast from hewlett-packard. the dow holding on to modest gains at the dow nasdaq and s&p also hire. shares of brightcove not jumping. discovery networks has become the first partner to use its dual screen apple tv service. discovery will kick off the service in italy and may expand to other markets including the

u.s.. coca-cola has knocked out all others as the most valuable brand in the world according to interbrand. the total value is $77.8 million. the strength of the brand helps the company asked for top dollar on its products and brings in additional earnings. cote scored five times higher on brand valuations. now we continue count down to the closing bell with ashley webster. ashley: let's check with nicole petallides. what you watching? nicole: on a day where oil is $88 a barrel, close to the airlines is where u.s. airways you can see it is up 8%. this is on news their consolidated traffic rose 2% in september. traffic on the rise for these airlines. let's look at other airlines. oil is lower and the whole group is talking on both of those

pieces of news. something else very interesting. if you go on the web site of jetblue and say you are picking in the presidential race whether it is presidential -- president obama or mitt romney, it is someone other than who you voted for, they are giving away 1,000 -- if you are taking a shot to you want to win, don't feel bad. maybe you would get a trip from jetblue. ashley: you have to pick to lose to win. nicole: if you want to be strategic about it. ashley: our next guest manages $750 billion and says now is the time for investors to get off of the sidelines and put their money to work. joining us in a fox business exclusive is john haler of global asset management. thank you for joining us.

when you look at the amount of money on the sidelines still, are those investors missed the rally? you had $750 billion of assets under management. how much of that is in the market? >> great question. one thing you see about this market move is very low volume and as charlie was reporting a few minutes ago, individual investors have been on the sidelines. a lot of cash on the sidelines which is why volumes have been so low. people are uncertain what is going forward with the economy and what the risks are out there and some of our surveys have shown that. when you look at it do i think people should be invested? yes. they should have portfolio designed that manage to have an understanding of managing risk and volatility and the in the market for good and bad times. i am a firm believer in staying

invested. ashley: you say if it looks like a recession and walks like a recession and smells like a recession, it is probably a recession. before i get to you i want to hear what ben bernanke had to say about that recently. >> we see an economy which is expanding and employment which is one of the key indicators of recession still growing. we expect the economy to continue to grow. that is our best forecasts so we are not expecting a recession. ashley: what do you think? are we in a recession? >> i think if you look at the economic indicators in my mind you can always have numbers that say one thing or the other. are we in a technical recession? no. are we in an area of the economy where there is lack of job growth and people are struggling? where the job growth is coming we grab numbers and say we turned the corner. unemployment is structural these days. people have left the job force

which is why we're seeing drops in unemployment and job growth going in the country and around the world we will have a difficult time getting out of this economic mess. the physical crisis, and a political mess. it is not about creating jobs. that can only be so much. a political economic problem is not a business problem. ashley: given the low volume and high volatility, how should investors be finding income from the market. >> you have seen reads the popular area for people to invest in and a good income stream out of that. and a tangible investments, and firm believers government balance sheets and we are seeing yield in that area. those are the big areas we see

movement. and people worrying about risk. risk has gotten -- it doesn't have to be a bad thing. you have to take some risk and some opportunity and it is how we focus in on that, how we focus and manage that risk and put that risk in our portfolio that allows us to take advantage of the market moved up or down. with that is our goal. ashley: what about the financial sector? concerns about regulations suffocating the sector. what are your thoughts on that? >> we did this global survey and saw 86% of an institutional investors feel financial regulations are a real drag on the market creating uncertainty and creating additional risk. not less risk. 76% of european investors feeling the same thing.

all of this regulatory upheaval is going on in the u.k. and the u.s. and europe, creating this uncertainty and making financial institutions and corporations to make capital expense to invest in jobs and that is the most difficult thing. the overhang of the regulatory environment. ashley: the presidential election and fiscal clarendon and on. john haler, thank you for sharing your thoughts. really appreciate it. closing bell ringing in just under 15 minutes. coming up, jim tierney's number one moneymaker won't leave you hungry because i am starting. coming up next. . coming up next. look, if you have copd like me,

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ashley: welcome back. fox business market check for you. let's look at the major averages with the dow flirting around up by 8 points and the nasdaq up slightly. same story on the s&p and the russell moving slightly lower but this market lost steam from a decent jobs report. private sector gave a boost. shares of hewlett-packard slumping after the ceo meg whitman's forecast is more dismal. that is the word we are using.

and expected. right around $15. the lowest stock price for h p in nearly ten years. shares of advanced micro devices sliding on hp's forecast. tech companies hit hard by worries over the slowing pc demand. jim tierney is back with pick me ups to combat the somber mood on wall street. let's start with your first pick, mastercard. >> it is all about earnings growth. look at mastercard. they at analyst day a week ago. 20% plus earnings growth through 2015. who has that kind of visibility? not many people and mastercard has it. ashley: how is that possible? >> 5% of transactions done with cash or check. the conversion in the business

will win -- they are not fighting visa and mastercard and american express but cash and jack. there is a lot of share still to move. ashley: people are using debit cards for everything. >> you will be more. ashley: $4 coffee. what is vf corp.? >> apparel brands and wrangler jeans, backpacks and timberland boots and consumables. in a world where we are worried about the economy and what is going to happen we like consumables and that is as consumable as it gets. three kids at home go through that fast. ashley: very popular products. we had a mild winter in the northeast and across the country so it is looking good. >>, are good and nasty weather early on you could see some big numbers out of this company. ashley: your number one pick yum

brands. >> yum brands is pizza hut and taco bell and kfc around world not just in the u.s.. kfc business in china is robust. growing high single digits and 10% plus. the chinese market loves chicken. ashley: not so much hamburgers. chicken is number one. >> dominant fast-food chain in china and will continue to be so. ashley: yum continues to grow when you are not worried about the consumer? >> you have to eat every day. ashley: that is true. very good. one last thing. a lot of people in safe sectors. utilities. health care and consumer staples. when do you think it is good to come out? >> people are so worried about yield and safety we find the defensive sector is relatively expensive compared to other sectors with more risk. we think it is time to move out

and drop those dividend paying stocks you have been flocking to and taking on more risk in the portfolio. ashley: very good. jim tierney, thanks for being here. the closing bell ringing in six minutes. one stock bouncing off of four year lows as investors like possible takeover talks. we have details when we come back. all energy development comes with some risk, but proven technologies allow natural gas producers to supply affordable, cleaner energy, while protecting our environment. across america, these technologies protect air - by monitoring air quality and reducing emissions... ...protect water - through conservation and self-contained recycling systems...

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bless buy getting a nice boost up 4% that founder richard schulze and a group of private equity firms are cramming the books of the world's largest consumer electronics retailer. schultz's plan is to put together a consortium to buy the company. the private equity firms doing their due diligence are apollo global management. tbg capital and leonard green and partners. the yesterday the stock was at a four-year low. today living up to its name, one of the best buys up 4%. that's it for me. send it over to david asman and lauren simonetti david: good to see you for liz claman. we have economist thomas zoll talking about the debate. we have a first to go to nicole petallides at the new york stock exchange. talk about the damage hewlett-packard did for the market.

it is a dow component hit very hard when meg came out and said 2013 would be a lousy year. we see it down 12% it did drag down the whole market, did it not? >> it really did, david. you have a huge behemoth. hewlett-packard is a megacompany worldwide that everybody invests in and you have them coming out 2013, dismal outlook, challenging year. they will not see acceleration until 2015. stock tumbled. worst performer easily in the dow industrials. lauren: we have a winner nicole, in netflix soaring. why are investors so bullish. >> when you look at netflix that is a winner because you have a buy rating out of citigroup. it is valuation call. more growth in the internet streaming service so that is real winner on s&p. david: we'll talk about oil in a second. what exactly caused the drop but huge drop. we're down 2%. then went down to 4%. looks like it will stay down